Social Media Monitoring and Measurement Tools

by Jon Bishop on July 2, 2009

Keeping Conversations on your Radar

It’s extremely important to monitor and measure your influence in social media however some of the premium tools out there might be a little beyond your financial reach. Good thing there are plenty of free tools you can mix and match to meet your own personal goals.

First off, check the availability of your brand name, user name or vanity URL on 120 popular Social Media sites with http://knowem.com. This is just an easy way to see if anyone has squatted on your brand name.

Now some of these tools are better at monitoring while others are better at measurement. I leave it up to you.
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Are “Social Mentions” And “Twitter Trackbacks” Just Taking Up Space?

June 29, 2009
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You may have seen some of the following solutions installed on some of your favorite blogs:

Ubervu
BackType
TweetBacks
Disqus
ChatCatcher
IntenseDebate

The idea is to bring all comments about your posts into the posts themselves in an effort to centralize the conversation. This seems like a great idea until you put it into practice.
The main problem with most, if not all, [...]

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Do We Even Need FeedBurner Anymore?

June 25, 2009
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I’ve been thinking a lot about FeedBurner’s new changes where it includes FriendFeed subscribers in its total subscriber count. Unless FeedBurner removes this new feature, subscriber stats may be flawed forever. I don’t want to bore you with all the reasons why this is a bad idea, so instead I’m just going to say I [...]

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27 Excellent Free Social Media Icons Sets

June 18, 2009

In a previous post I talked about how to increase the viral potential of your content with more actionable bookmarking and sharing buttons. Now here is a list of cool custom bookmarking and sharing buttons you can use on your blog that are sure to attract more bookmarks and shares.
Social Icons hand drawned

Polaroid icon set

Page [...]

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Increase Viral Potential With Actionable Bookmarking and Sharing Buttons

June 17, 2009
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One of the first things most people do with their new blogs is install some sort of plugin to help facilitate the sharing of their posts. Thoughts of Twitter obsessively retweeting your content begin to float through your mind and let’s not forget the ridiculous amount of traffic you’re gonna be getting from Digg.
The truth [...]

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Why Can’t We All Just Get Along?

June 11, 2009
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One problem I see in social media is the lack of transparency behind our thoughts and ideas. It’s completely understandable because we are dealing with small amounts of information of which we need to extrapolate the entire message. You can’t properly gauge the tone of someones voice or even measure their response by any reasonable [...]

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16 Twitter Analogies To Help You Explain Twitter

June 10, 2009
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I seem to find myself digging for great Twitter analogies when faced with the paradox of explaining Twitter to a friend. You would think that something so simple would be easy to explain, yet somehow people are still dumbfounded by its purpose.
So here is a solid little list of Twitter analogies I’ve found scattered across [...]

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