Blog by Jon Bishop - Understanding the Interactive Web

More About Me...

Jonathan Bishop is the Technical Media Specialist at Magicomm, LLC in Amesbury, MA. He specializes in the understanding and developing of web 2.0 technologies.

Archive: Marketing

Social Media Is Not For You

Don’t believe everything you read in this wonderful arena called the social internet.

Something I’ve noticed across multiple social networking sites is that a majority (not all) affiliate marketers will either lie or stretch the truth to get you to become part of their scheme. Every single one of them claims to be “the next big thing” on the internet and by getting in now you’ll make millions. The problem with that is all these big things are old things with some spit and a quick shine.

The truth is that there are a lot of ways to make money online:

  • Legitimate business sales
  • Product sales
  • Ad revenue
  • Paid blogging

The catch is that all these things require a special secret ingredient that MLMs and affiliate marketers seem to forget, originality.

Here is a classic example of what an affiliate marketer will do to make money.

  1. Sign up to a site.
  2. Create affiliate links to their ‘product’ or ‘ service’
  3. Spam their links and propaganda
  4. Deny doing any of this

What happens is they get a small percentage of the profit made off of that product or service if you buy it.

*Disclaimer* Affiliate marketing itself is not bad at all and in fact can be a great way to make an extra buck. It’s the ‘marketers’ that give it a bad name through their slimey methods and they’re spoiling the web with it.

Here is another example of an affiliate marketer, basically being stupid.

Inside Affiliate Marketing Says:

Hey nice blog my friend. Affiliate marketing is the fastest growing business in world. However its not that easy as it looks. Obviously you need advanced knowledge about affiliate marketing. If you are dead and broke , you can learn most of the startup tricks via marketing forums.

I’m sorry but I couldn’t have said it better myself. This was a comment on my previous post about affiliate marketing, which if they had actually read they would have seen it was speaking against affiliate marketing.

So here’s my nugget of gold for the day. Breath it in, swirl it around a bit, maybe gargle, and spit back out into a ceramic pot to keep for later usage. Social media is THE tool to meet people of like minds from all over the world and communicate in real time. That is all.

Interactive at Drupa

Over the last couple of weeks I’ve had the privilege of working on a cross media marketing campaign for Canon Europe. In true ‘I can do anything’ fashion, we at Magicomm decided to throw everything we had into it. The campaign is going to be showcased in the Canon booth at Drupa.

I’m not only excited about this campaign because of the client, but what we did in the campaign itself. It’s basically your standard PURL, kinda like the one we did for Magicomm, however we’ve simplified and viralized the whole microsite. I’ve been talking alot about interactive video in the past couple weeks and the potential it has as a marketing medium. Now I finally get to put my theory to the test as the last page of the PURL features its very own interactive/personalized video.

The PURL will go live in Drupa mid next week and we’ll have it live for the public a couple days after that. Be sure to check back to see how the campaign is doing as well as learn a little more about how effective it actually was.

Your Company on Google Maps

Google Maps is one of the most widely used online direction services on the web. That being said, have you checked your company’s listing on Google maps recently. In Google Maps’ Local Business Center you can manage your company’s address, services, image and much more. It also boosted my company’s site up on the local listings. It did take 2 weeks to verify the changes but it was definitely worth it.

My Company on Google Maps

MYSERVICES

MYLISTINGS

Recent Readers. These are the cool and trendy people that reads my blog!Recent Readers

My social|median shirt12working at homeTop off the jeepWork in the frat shirtMy DeskTop of Gunstock